• INSIGNIA by Avianca, the Business Class experience available on flights to and from Europe and New York operated on Boeing 787 aircraft, continues to evolve with enhancements focused on elevating the onboard experience, from dining and service to elements designed to provide greater comfort and well-being throughout the journey.
• Starting in 2027, this evolution of INSIGNIA by Avianca will incorporate a new cabin featuring suites with greater privacy and comfort.
• The airline also continues to strengthen its premium offering through the consolidation of Business Class Américas across all routes within the continent, the expansion of its onboard entertainment offering, and the progressive rollout of Wi-Fi connectivity across its network

Miami, Sept. 8, 2026 — For Avianca, an Abra Group airline, delivering a high-quality experience to its customers is a strategic priority that is reflected in its continued investment in its product, service and people.

In line with this commitment, the company unveiled a new evolution of INSIGNIA by Avianca, its Business Class experience on flights to and from Europe and New York operated on Boeing 787 aircraft, featuring enhancements in service, dining, entertainment and other elements designed to enrich the experience throughout the entire journey. In addition, starting in 2027, the airline will begin introducing new suites offering greater privacy and comfort.

“At Avianca and GOL, we are committed to delivering an exceptional experience. INSIGNIA embodies that vision, aiming to exceed the expectations of our most discerning customers on every flight and in every detail. Likewise, Magno, the new status tier for Lifemiles and Smiles, recognizes our most loyal customers with exclusive, personalized benefits and services. The trust and preference of the more than 48 million members of our loyalty programs reaffirm the long-term relationship we have built with those who choose us,” said Adrián Neuhauser, CEO of Abra Group.

At the same time, the company continues to advance the evolution of its premium offering and the preparation of its teams, recognizing that an exceptional experience is built not only through the product itself, but also through the people who deliver it. As part of this effort, more than 850 cabin crew members participated in the Business Class Specialist program, an immersive training experience focused on etiquette and hospitality.

For Avianca, this evolution represents a transformation process that has prioritized passengers’ needs in every decision, as Gabriel Oliva, President of Avianca, explained:

“These initiatives are part of our ongoing work to transform the travel experience for our customers. Beyond specific elements, they reflect our commitment to offering a differentiated experience through service excellence, greater personalization and consistent standards across our network.”

Among the main enhancements to INSIGNIA are:

• Rest and well-being: new Meridian noise-canceling headphones; a pajama and slipper set designed by Maaji; and an amenity kit created in partnership with Mola Sasa, inspired by the work of the women artisan community of Chimichagua and featuring products from Loto del Sur.
• Dining: a menu created by renowned chefs Álvaro Clavijo, from El Chato, and Rafael Buitrago, from Elvia Barichara, inspired by Latin American flavors and biodiversity and served on new tableware. The offering also includes Home Burgers options on flights from Bogotá and Medellín to Europe, as well as Castello Monte Vibiano products on routes departing from Europe.
• Ground experience: priority service from the very beginning at the INSIGNIA by Avianca CheckIn in Bogotá and access to VIP lounges. These enhancements are complemented by Business Class Américas, available across all routes within the continent, and Magno, the highest LifeMiles status tier.

Avianca also continues investing in the transformation of its VIP lounges to strengthen its premium offering, with spaces that bring together design, dining, technology and comfort. In this context, the airline announced the renovation of the International Gold Lounge at El Salvador International Airport, a space inspired by the country’s geography and volcanoes that will incorporate artisanal techniques and visual expressions celebrating Salvadoran identity.

The lounge will offer an environment where customers can relax, work and enjoy a culinary offering featuring local flavors and products, bringing them closer to the essence of El Salvador from the very beginning of their journey.