In US, Colombia is in style

For a second time, Avianca and ProColombia join efforts to showcase Colombia as a tourism destination in the United States.

Discounted rates start this Wednesday, February 17th, and last until Sunday, February 28th. Travelers can use their tickets and vacation packages until November 30th, 2016.

BOGOTA, FEBRUARY 17th, 2016. In response to the demand for tourists visiting Colombia, Avianca and ProColombia join efforts for a second time through a promotional campaign that includes special air fare and vacation packages, so that more travelers can experience the cultural and gastronomic wealth of the country.

Within the “Colombia is magic realism” campaign, promoted by the Colombian government and Avianca, the airline is offering special rates and plans for tourists to travel and enjoy 25 destinations in Colombia. The promotion, whose sales started on Wednesday, February 17th, and extend until Sunday, February 28th, includes rates from $249 per person, -tax included- for travel originating in the United States with a destination in Colombia, available through November 30th, 2016*.

“We continue to promote the social, economic, cultural and touristic exchange between countries, as we have been doing for almost 100 years. True to our commitment, we continue betting on Colombia as a world class destination for locals and foreigners. This second phase of the “Colombia is magic realism” campaign is aimed at consolidating the country as a premier destination for those looking to enjoy a full vacation at a low cost”, said Alvaro Jaramillo Buitrago, Avianca President (DP).

Colombia, country of magic realism

According to Maria Claudia Lacouture, “Offering competitive and promotional rates helps attract a larger number of tourists and constitutes one of the key factors for the country’s positioning as an international tourism destination. More and more world travelers are joining in to enjoy the experiences that Colombia has to offer. In 2015, as a result of the international campaign “Colombia is magic realism”, almost 4.5 million travelers visited the country, an increment of 6% compared to 2014, according to the Ministry of Commerce, Industry and Tourism and Migration Colombia”.

Results from the first promotion include, 28% of tourists coming from points in North America, 23% from Central America and the Caribbean, 18% from Ecuador and Peru, 13% from the Southern Cone, 12% from Brazil and 6% from Europe. Among the preferred destinations in Colombia are: Bogota (29%), Cali (19%), Medellin (16%), Cartagena (13%), the Coffee Growing Region (10%), San Andres (5%) and other points of the country (8%).

One of the favorite destinations for North American travelers is Cartagena, the city that holds all its secrets within its city walls and balconies, in its constructions with narrow stone streets. It also has a great number of museums, monuments and several sites to suit the preferences of all travelers, who may also enjoy the sun, the beach, the wind and the sea. Travelers from the US also visit Bogota, Medellin, Barranquilla, Santa Marta and the Coffee Growing Region.

More information, itineraries and vacation packages can be consulted at Avianca points of sale, your preferred travel agency, or at (1 800) 284.2622 in the United States.

(*) These rates only apply for low season

About AVIANCA. Avianca is a commercial brand that identifies the Latin American airlines dedicated to cargo and passenger transport integrated into Avianca Holdings S.A. With a human team of more than 20,500 collaborators, the airlines directly service more than 105 destinations in 28 countries in America and Europe, using their modern 176 short, medium and long range aircraft. Through its membership in StarAlliance, Avianca travelers have access to destinations in 192 countries and 1,300 airports around the world. With 18,500 departures per day, passengers have access to 98% of the world’s countries. Its frequent traveler program has more than six million members. In addition to its passenger air transportation services, Avianca offers a wide portfolio of tourism services, cargo transport, courier and aeronautical assistance, through its Business Units: Avianca Tours, Deprisa and Avianca Services. During 2015, Avianca transported 28.2 million passengers. For further information, visit, and @Avianca on twitter.

About PROCOLOMBIA. ProColombia is an entity attached to the Ministry of Commerce, Industry and Tourism, in charge of promoting non-mining or energy exports of Colombia, attracting foreign investment and international tourism, as well as of Marca País.

Press Contacts: 

PROCOLOMBIA Genoveva Pombo | +571 5600100 Ext. 47005 |