Silvia Mosquera Avianca Holdings' new Vice President
Bogota, October 6, 2016.
As of November 15, Silvia Mosquera joins Avianca Holdings as Executive Vice President of Sales, Marketing and Revenue.
Her mission will focus on defining the commercial strategy and marketing plan for the airline, including sales processes, prices, demand, capacity and distribution channels.
Silvia Mosquera has had an outstanding career in the aviation industry. She worked at Iberia Express, Vueling and Clickair, where she strengthened her experience in network strategic planning, income management, sales, e-Commerce and marketing.
As the leader of Avianca’s commercial strategy, and in line with the industry’s competitive environment, she will focus her work on designing and strengthening the travel products and services portfolio, as well as the distribution channels, guaranteeing a high-value offer to those who choose Avianca to fly to America and the world, through its route network that includes 105 direct destinations in 28 countries in America and Europe.
Silvia Mosquera is a Chemical Engineer from the Santiago de Compostela University in Spain and graduated from the PDG (General Management Program) at IESE.
Since 2012 and until now, she held the positions of Chief Commercial Officer at Iberia Express and Director of Strategy, Routes and Revenue Management at Vueling, both airlines members of the IAG Group – International Airlines Group – the parent company of British Airways, Iberia, Vueling and Aer Lingus.
About Avianca. Avianca is the commercial brand of Avianca Holdings S.A. that identifies Latin American airlines dedicated to passenger and cargo transport. With a human team comprised of more than 21,000 collaborators, the airlines directly service more than 105 destinations in 28 countries in America and Europe, with the aid of a modern fleet of 176 short, medium and long range aircraft. Through its membership in Star Alliance, Avianca’s travelers have access to destinations in 192 countries and 1.300 airports around the world. Its frequent flyer program has more than six million members. In addition to its passenger air transportation services, Avianca offers a portfolio of tourism services, cargo transport, courier and aeronautical assistance, through its Avianca Tours, Avianca Cargo, Deprisa and Avianca Services business units. In 2015 Avianca transports 28,2 million passengers. For more information, visit avianca.com, Facebook.com/aviancafanpage and @Avianca_com on twitter.