LifeMiles and Visa Announce Launch of LifeMiles+ Benefit for Customers in Colombia
- LifeMiles+, the paid subscription plan, offers the ability to earn miles every month, get discounts on tickets with avianca, double the miles you earn with LifeMiles Visa credit cards, and other benefits when you travel.
- Plus, Visa Platinum, Signature, or Infinite cardholders in Colombia can enjoy a free 2-month trial of LifeMiles+.
Colombia, Bogotá. March 31, 2025 –From today, Visa Platinum, Signature, or Infinite cardholders in Colombia will be able to enjoy a free 2-month trial of LifeMiles+1. Through this subscription program, members can earn miles every month, get discounts on tickets with avianca, double the miles they earn when using LifeMiles Visa credit cards, and other benefits can be purchased when traveling. By the end of the trial period, you’ll have earned up to 2,000 free miles and enjoyed all the benefits of LifeMiles+, with the option to keep your subscription active with a regular monthly payment.
LifeMiles, avianca’s loyalty program, currently has more than 14 million members worldwide, consolidating its position as one of the region’s most recognized frequent flyer programs. With the goal of continuing to provide exclusive benefits to its members, Visa and LifeMiles have announced the first benefit as part of their alliance renewal that will offer its cardholders a free two-month subscription to LifeMiles+, a program designed to optimize mileage accrual and provide additional travel benefits.
“Our priority at LifeMiles is to continue to innovate and deliver more value to our members. LifeMiles+ subscribers have the opportunity to maximize their miles, redeem tickets at avianca with 10-25% discounts every time, and access a network of exclusive benefits. Through this alliance we are happy to give two months free to Visa Platinum, Signature, or Infinite cardholders,” says Valeria Yglesias, Managing Director at LifeMiles.
Additional benefits for LifeMiles+ travelers
Members receive from 600 to 6,000 miles per month, depending on the plan selected. In addition, they have discounts of 10% to 25% on ticket redemptions with avianca, giving the lowest mileage on tickets redeemed with avianca, and they can also double the miles accrued with LifeMiles Visa credit cards, adding up to 4 miles for every dollar in purchases.
Additionally, beneficiaries can earn up to 40% more miles when booking hotel stays through LifeMiles Hotels, 10% off car rentals with LifeMiles Cars, automatic mileage extension, and mileage accrual to achieve or maintain avianca elite status. LifeMiles+ offers four plan options, priced from $12 per month, tailored to each member’s needs and preferences.
“At Visa, we are committed to providing solutions that enhance our cardholders’ experience and provide them with exclusive benefits. Through this partnership with LifeMiles, we want more travelers to enjoy additional benefits in earning and redeeming miles, making it easier to access unique experiences and more travel opportunities. This is just the beginning of what we intend to do with LifeMiles, as here at Visa, which is a technology company, we know that we can continue to expand the offer and improve the experience of both LifeMiles Visa cardholders and avianca travelers,” says Adriana Cardenas, general manager of Visa in Colombia.
LifeMiles a global benefits network
LifeMiles members can use their accrued miles at more than 75 direct destinations with avianca and at more than 1,300 Star Alliance partner airline destinations. In addition, the LifeMiles program has more than 130 affiliated entities and 1,500 points of sale, where miles can be redeemed in various categories.
To access the LifeMiles+ two-month free trial, members must verify their eligibility at LifeMiles.com, fill out some details, and start enjoying all the program benefits thanks to Visa.
1Exclusive benefit for Colombia and subject to each issuer and conditions of each card. To find out more, please go to www.visa.com